J A Huss on the importance of marketing. Wow, this post makes me feel like a total slacker even thought I busted my butt for the Banshee Creek launch. She has more posts on self-pub advice here. I love her post on book trailers. It's so useful! She's also running a Christmas promo (mostly New Adult) this year and has invited authors to join.
Excellent advice from a bricks and mortar bookseller. Applies to all walks of life.